Grandmas are traditionally in charge of preparing “Pozole”, a tasty and very complex dish, for the whole family during Mexico's Independence Day. But this dish can take between four and six hours to prepare. That's a lot of time that grandmas could spend doing anything else.

Where is it written that they have to spend so many hours feeding the family? Sometimes they do the pozole because they want to, other times because of the regular habit, but other times, families unfairly rely on the grandmothers to take charge of the food, sometimes without considering the countless hours and effort it takes her to prepare the dishes she has been making for years.

That’s why this year, grandmas can be freed from their patriotic duty and granted some well-deserved rest.

The campaign included 3 commercials, out-of-home advertising, and a letter that people could share on their WhatsApp family groups.

❋Press: Campaign of the Week - Contagious

This is not a joke: According to real studies by the beer industry, thousands of liters of beer are wasted in mustaches every year. And this is something that Pilsen Extra, a best quality beer, cannot let it happen. Especially when the solution was right under our noses. So that´s why we made a new trend in the whole country: the new Pilsen Extra Mustache. A mustache specially designed along with the best barbers with a specific space above the mouth for not wasting beer anymore.

★Awards: Cannes Lions 2022 Shortlist Film x2 / Argentine Creative Circle 2022 Silver Film x 4, Argentine Creative Circle 2022 Bronze Promo & Activation x 5, D&AD Graphite Pencil Experience.

❋Press: Shots , Little Black Book Online.

Sergio Checo Perez it’s globally know as F1 champion but in mexico he is also de champion of advertising. It’s common for celebrities but this is something else. You can see him adversiting every brand.. even twice in the same block. Tequila? beers? etc. Yes, he has it. Well actually like Uber Eats that has almost almost anything

That’s why we decided to transform every checo ad into an uber eats ad. So that next time that you see a Checo selling something in the street you would also know that it’s also in Uber Eats

Ford Mustang is the most persecuted car in the history of cinema (6996 movies to be exactly) and that is why its new version had to be driven first by those who know the most about escapes. Those big Hollywood stars that we all know? Nope. The real protagonists: stuntmen and stuntwomen.

Our historic sponsorship with the Argentina National Football Team expired just before the Copa America 2019. So how could Noblex be part of the conversation with a very tight budget? Just by taking over the most controversial thing in football: The VAR.

★Awards: Effie Latam Gold, One Show Bronze,
Clio Awards Bronze and Shortlist.

In the previous campaigns M.A.R.T.A. had defied many people trying to find someone capable to find the difference between Coca Cola Original and Coca Cola No Sugar. After defying mankind, now it’s time to find if other robots can do it. But not any regular robot, the most famous ones in history.

★Awards: Argentinean Creative Circle Silver.

The first book that can be planted after it is read. We also sent lot of books to different schools in Argentina in order to teach children the process of planting a tree.

★Awards: Cannes Lions 2015 Bronze PR Cannes Lions 2015 Shortlist / Promo & Activation Lápiz de Oro Gold / Direct Ojo de Iberoamérica Bronze / Argentinian Creative Circle Silver Bronze.

❋Press: Adweek Ad of the day, The New York Times, Fast Company, The Huffington Post, Agency Spy.

How could we test the new Jeep´s hi-fi audio system? With song written by the mountains by tracing a stave on top of the Andes Mountain Range. The song was played inside every Jeep in order to show the quality sound.

★Awards: Cannes Lions Shortlist Outdoor / Argentine Creative Circle - Bronze Film / Ojo de Iberoamérica Bronze Sound design/Ad of the Day AdForum.

Rebrand campaign for Mercado Libre regional campaign, developing the whole new brand platform, tagline and visual aesthetic. We also created some new categories within the
e-commerce such as no-gender fashion
and sustainable products.

★Awards: Argentinian Creative Circle Silver x6 Bronze x4.

Global campaign and app. Make stuff. Get it on air. Take control of MTV. Canvas is the new tool from MTV that allows people to create their own animated network ids and put them on air.

❋Awards: Merit Art Director´s Club x2
❋Press: Little Black Book Online, Shots, Campaignlive UK.

Global campaign for the Football World Cup. Just a funny reminder to prevent the worst thing that can happen to you when your team plays.

❋Press: Ad Age, CampaignUs, The Drum.

One x One was a series of concerts where some of the most influential Latino artists played very intimate shows for an audience of 1. Honorees included doctors, nurses and social workers.

Performed in 6 countries (Argentina, Brasil, Uruguay, Chile, Colombia and Mexico) the 10 shows became 4.2 hours of branded content.

★Awards: Argentinian Creative Circle
/ Bronze Creative Effectiveness.

❋Press: MusebyClio, Commarts.

A robot that can tell the difference between Coke and No Sugar Coke. The New Coca-Cola No Sugar tastes so much like the Original, that no human palate can tell them apart. That's why we needed to create a robot: the Multi Autonomous Robotic Tasting Artifact, a.k.a: "MARTA" (Yes, just like any aunt name in Latin America). Regional campaign for the launch of the first new Coca-Cola flavor in many years.

We developed 15 robots for the whole LATAM region. People could also defy the robot to know if they were right or not.

★Awards: Gold Effie Latam x2,
Silver Argentine Creative Circle.

Winner print ad for the YL Argentina 2018 competition. The brief was to communicate that when you buy a Red Product, you are helping people in need from different parts of the world.

It's almost impossible to maintain the perfection and order that Ikea proposes when it comes to a family table. And that's precisely why the more imperfect the tables are, the more perfect they become. That's why we created a promotion called "The Imperfect Collection." A collection where the perfection of a set is disrupted by a unique element. The mechanics were very simple: when purchasing an Ikea set, we added an extra element from another set to complete it.

There is a group of gentlemen who has a regular work during 11 months and during December they decide to change it to help Santa in shopping malls, supermarkets and events. The idea was to offer this group of professional Santas the experiences that usually people benefit when receiving a Bigbox, so they can also enjoy the starting of a New Season.

Rapipago is the major brand for payment solution services in Argentina. With hundreds of stores around the country, they offer a simple way for people to pay any kind of bills. For that, just a simple reminder: "Sometimes paying yourself first is as important as all that other things you have to pay in life".